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Lisa Calkins

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Why Every CEO Should Download Pokemon Go

It seems like everyone has caught the Pokemon GO bug

Pokemon GO's meteoric rise can be attributed to a lot of things. It's quite "sticky" because the platform is built on an endless reward cycle of Pokemon to catch. The face to face social aspect of playing with other people in the real world opens up a whole new way to experience games that many modern video games have lost. Most importantly, it has a fantastic brand history that connects with young and old users alike.

You may think it's only a game for kids, people of all ages are playing and you should too. At minimum, you'll be surprised at how it gets you walking outside and experiencing your city on foot. Niantic originallycrowdsourced based all of its location data from their original game, Ingress, but now public art, sculpture, and historic landmarks have evolved into Pokestops in their virtual world.

As you explore your neighborhood, you'll be surprised to see how local businesses are getting involved with this game. If a local business is fortunate enough to be close to a Pokestop, they'll incentivize customers to putlures down to attract more players to drive more business. If a business isn't close enough to a Pokestop to use a lure, they can still connect with customers by offering discounts to Pokemon GO teams and even retweeting when customers post about Pokemon caught at their location.

It seems like everyone has caught the Pokemon GO bug. It has a big enough audience that it matters. Even Yelp has added a new filter to their local search- "Pokestop nearby." As you play, you might realize that your business has a way to incorporate the game into your marketing. Who knows, it might even be how you incentivize your company's health and wellness programs.

More Stories By Lisa Calkins

With years of experience, Lisa Calkins has the skills to guide the Amadeus Consulting Team in tackling clients' challenging business goals. Over the past 20 years, she has continually refined the company's best practices and ability to meet the unique demands of its clients. She is also a dedicated community leader, involved in numerous local business organizations and professional women's groups. Lisa has been a speaker at many conferences on digital communication, hosts female focused professional development sessions, and leadership mentoring sessions.

Awards: Denver Business Journal's Outstanding Women in Business (technology/telecommunications category), Bronze Stevie for Mentor/Coach of the Year